WELLA COLOR CHARM PERMANENT LIQUID HAIR COLOR - ADDITIVE 050 COOLING VIOLET

The use of Wella Color Charm Additives gives you even greater control of your final hair color result by opening up almost limitless possibilities. Wella Color Charm Permanent Hair Color saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant.

• Wella Color Charm Additive 050 Cooling Violet
• Permanent liquid hair color
• Economical 1:2 mix ratio
• Gentle floral fragrance
• Liquifuse Technology
• True-to-tone color
• Easy-to-shop color-coded shade family packaging
• Slightly lifts while toning at the same time
• Works on naturally blonde or pre-bleached hair
• Creating delicate shades of blonde (like platinum and beige)
• Neutralizing unwanted warmth after lightening
• Extra gentle, pastel based
• Used on double processed hair
• 1.4 oz